Author Archives Gloria

Luxury or Diffusion? The project of jewelry stores and their achievement

Different tastes and different furnishing needs of jewelry stores: Negozisrl identifies the ideal design of your new store.

For the historical Oreficeria Lupetta, in the heart of Milan, we have conceived a large space for the operators and a selected exhibition of watches and luxury jewels, in just 25 square meters. The luxury style, embellished with fine finishes and suspended lamps with crystal drops, communicates elegance and professionalism for a high profile clientele. The design of tailor-made jewelery stores allows us to find the best solutions to combine functionality and style, with particular attention to the target audience.

Gioielleria Panzeri in Lecco, located in an 18th century building, has instead chosen a diffusion atmosphere. Cement tiles inserts, vintage upholstery, exposed installations and industrial look: the combination of ancient and modern is perfectly successful. The minimal design of the furnishings and the technical lighting enhance the products on display. The showcases of jewelry, of many types and finishes, guarantee the differentiation of brands for various customers.

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Dec 18, 2018
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Optical store furniture in Palermo, with a minimal yet refined design

In the Galeazzo optical store in Palermo, our designer Max Ambrosini achieved new innovative solutions to display the eyewear, in the shades of white and midnight blue. On the wall to the left of the entrance, the eyeglass frames are disposed on two different optical store furnishings: an item of furniture with irregular and dynamic display shelves and a composition of square-shaped wall showcases, that enhance the most important products. On the right wall, instead, large shelves illuminated with led bars provide a more estensive display, with areas dedicated to various brands. In the central part of the store, spaces for assisted sales are reserved, besides the addition of other eyewear cabinets.

The shaped portal, with crystal shelves and LED lighting, provides an additional support surface for the glass frames. The shop windows of the optical store are characterized by the harmony of the display cubes and the column displays next to the entrance. An optical store furniture with a minimal design, that invites the customers to enter the shop, communicating professionalism and style. Here are the photos of the shop:

Sticky
Feb 14, 2018
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Moove: the customizable design for your showcase

The first extensible showcase, that fits your space and your display needs. Moove is absolutely new, a modular jewellery furniture with minimal and versatile lines, that enhance your brands. The central part, with only one display shelf, highlights a jewel of particular importance, while the lateral parts have a double shelf and double lighting with led bar. Clicking on the link below, you can see the showcase on the move:

The decor of the jewellery shop meets marketing, in a perfect synchrony of visual communication, innovation and beauty. All this tells the refinement of your jewels, arouses emotion in your customers and increases your business.

Visit the gallery with our projects: https://negozisrl.net/projects/jewelry-diffusion/?lang=en Call us to renovate your decor at +39 0309672743 o write at info@negozisrl.com

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Nov 27, 2017
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A precious shop window, like your jewels

An harmonious space, that enhances the most important products for your target customers and transmits the identity of the store. These are the fundamental characteristics of a jewellery shop window that strikes the attention.There are two types of shop window in jewelleries: open or closed. The open one allows to glimpse the interior of the store, so the shop decoration will be conceived in harmony with the furniture of the shop window to create a unique atmosphere, that invites the customer to come in. It can be used in the project of jewelleries of large dimensions to give a global view from the outside of all exposed brands.
 The closed or semi-closed shop windows, that do not allow the view of the shop from the outside, focus the attention on few exposed products of particular value. Therefore the care of the details will be indispensible to attract the look of potential customers. The ideal height to place the jewels is 1,5 m, that corresponds to the focal point. The look tends to move first to the right of the focal point, and then to the left. So the layout of the shop window and the choice of the most prominent jewels should be based on these indications.

Furthermore, in jewellery shops the closed window guarantees greater privacy to the clients who intend to make a particularly important purchase. The closed window communicates discretion, but also elegance and sophistication, describing the personality of jewels through decor, lights and color matching. Warm colors will evoke welcome, emotion and vitality, while the cold ones order, rationality, well-being.

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Oct 30, 2017
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Being amazed in the blink of an eye: the optical shop window

The connection between colors and geometries, the harmony between the furnishings and the exposed spectacles, the study of lighting: these are some of the strengths of an optical shop window that transmits not only commercial messages, but also sensatioms and emotions.In the decor of the optical shop, the use of the “open” shop window, that lets you see the interior of the shop, is very effective in giving a global view of the store. The layout will capture the attention of the customer, using modular optical displays, in which the products are exposed in different groups by style and typology. It is preferable to create groups of products in an odd number, because they are more attractive according to various studies. The concept of the overloaded shop window, with large display surfaces, is overcome in favor of a showcase where it becomes fundamental the quality, not the quantity, of the exposition.The ideal optical shop window expresses the identity of the store, making the barrier between the shop and the customer as invisible as possible; communicates ideas and news, gives visibility to the most important products with a well-focused LED lighting, as in the case of our displays for glasses. To strike even more the attention, you can create themes, for example according to the seasons or holidays, with the help of graphics or decorative elements, but always remembering that “less is more”.

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Oct 19, 2017
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Our Pitagora furniture for optical shops

Our Pitagora collection, with a minimal and unique design, in an exclusive setting to enhance your glasses. The project of the optical shop, made with these furnishings, creates a gritty location that does not go unnoticed, in metallic laminated and black lacquered finishes.

Our Pitagora Smeraldo displays, in lacquered white version, accentuate the contrasts and highlight the spectacles of particular value. The decor of the optical shop, in an alternation of shelves and niches, allows a selected free service exposition with great visual impact.For the pay counter we chose the Pitagora B model in black & white, with top and side of extra clear crystal. The design of the optical shop is conceived not only for an excellent aesthetic result, but also for business purposes.

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Oct 16, 2017
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