The connection between colors and geometries, the harmony between the furnishings and the exposed spectacles, the study of lighting: these are some of the strengths of an optical shop window that transmits not only commercial messages, but also sensatioms and emotions.In the decor of the optical shop, the use of the “open” shop window, that lets you see the interior of the shop, is very effective in giving a global view of the store. The layout will capture the attention of the customer, using modular optical displays, in which the products are exposed in different groups by style and typology. It is preferable to create groups of products in an odd number, because they are more attractive according to various studies. The concept of the overloaded shop window, with large display surfaces, is overcome in favor of a showcase where it becomes fundamental the quality, not the quantity, of the exposition.The ideal optical shop window expresses the identity of the store, making the barrier between the shop and the customer as invisible as possible; communicates ideas and news, gives visibility to the most important products with a well-focused LED lighting, as in the case of our displays for glasses. To strike even more the attention, you can create themes, for example according to the seasons or holidays, with the help of graphics or decorative elements, but always remembering that “less is more”.