Oscar Wilde said that “You never get a second chance to make a good first impression”. This statement is increasingly true in the world of communication and visual, which also includes the layout of shop windows. The shop window is the business card of the store, indispensable to hit the customer base. In the jewellery, the displays for jewels must enhance the most important products and give visibility to the brands, to attract the customer into the store. Our firm designs shop windows furniture for jewellery, with particular attention to colors, materials and lighting. The decor inside the jewelry store will be conceived in harmony with the shop window, creating an ambiance that arouses emotions not only in the operators, but also in the customers, encouraging them to buy.